PortfolioCapitalisn't Podcast
YouTube SEO strategy and video content for the University of Chicago Booth School of Business Stigler Center's flagship economics and policy podcast.
The Brief
The Capitalisn’t podcast needed a YouTube SEO strategy that could compete in a crowded economics and policy space, driving discoverability without losing the show's sharp, intellectual voice.
What I Did
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Working closely with the Stigler Center team, I developed and executed a full YouTube SEO strategy for the Capitalisnt podcast, optimizing every touchpoint to improve discoverability and grow the show's audience on YouTube.
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Episode title research and SEO-optimized copywriting
Description writing optimized for YouTube search
Thumbnail design and art direction
Metadata, tags, and keyword strategy
Channel-level optimization and best practices
Audio editing and post-production
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341,000+ views and 7,600+ subscribers in under a year from a standing start.
Why The Economics of AI “Can’t Be Made To Pencil Out”
Cory Doctorow previews his upcoming book "The Reverse Centaur's Guide to Life After AI", explaining the difference between automation that helps humans versus automation that exploits them.
A centaur is assisted by a machine while a reverse centaur is conscripted to serve the machine at inhuman pace and endurance. Think Amazon warehouse workers tracking packing robots, therapists babysitting 25 simultaneous AI chatbot conversations, or any worker forced to keep up with error-prone AI while taking all the blame.
Doctorow argues the AI economics are broken because companies can only automate low-wage jobs where mistakes don't matter, not the high-value work they promise. But Doctorow rejects technological determinism. This isn't Asimov's Foundation where we've lost understanding of our own systems. These are policy choices about antitrust, privacy, and worker power that we can change.
Are Betting Apps Engineered for Addiction?
After the Supreme Court struck down PASPA in 2018, 38 states rushed to legalize sports gambling within just a few years. Author and researcher Jonathan Cohen argues in his book "Losing Big: America's Reckless Bet on Sports Gambling" that this wasn't just legalization, it was reckless rollout that prioritized state revenue over consumer protection.
Cohen documents how frictionless mobile betting apps, sophisticated behavioral targeting, and inadequate regulatory oversight have created significant social costs while raising questions about whether gambling delivers the tax revenue states expected.
Cohen reveals how companies like Fanatics use data tracking to identify users showing signs of gambling addiction, raising questions about who has access to this information and what it's being used for. The conversation explores why states were so eager to embrace sports betting, what lessons America ignored from European markets, and whether gambling can ever be meaningfully distinguished from investing when both involve risk and speculation on uncertain outcomes.
Ready to Work Together?
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