Portfolio

Acurast

Consumer-facing landing page and content strategy for a DePIN blockchain project, making cutting-edge technology accessible to everyday users.

The Brief

Acurast had a powerful product but a communication problem. Their existing content was deeply technical, written for developers and crypto natives, leaving everyday users confused about what Acurast actually was and why they should care. The challenge was to translate a complex DePIN concept into something anyone could understand, get excited about, and actually act on.

What I Did

I started from the user's perspective, not the technology's. Instead of leading with blockchain infrastructure and compute layers, I led with the human benefit: your phone is sitting in a drawer doing nothing, what if it was earning rewards while you slept? That reframe became the foundation for everything, from the landing page copy to the onboarding guide to the video script. Every piece of content was written to meet users exactly where they were, with zero assumed technical knowledge.
- Consumer-facing landing page copywriting with a non-technical, benefits-first approach
- Long-form step-by-step onboarding guide for new users
- Video script for Acurast onboarding video
- Messaging translating complex DePIN concepts into accessible language
The resulting landing page and onboarding content gave Acurast a clear, approachable entry point for non-technical users, a previously underserved audience for a project with mass consumer potential.

The Landing Page

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Turn Your Phone Into Rewards: A Complete Guide to Acurast

Acurast uses the processing power of your phone when you’re not using it, turning otherwise wasted energy into rewards for you.

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Set Up Your Phone With Acurast

Let your everyday phone work overnight (no slowdowns, no data access) or give your old phone a new job. Acurast securely turns unused power into rewards.

Ready to Work Together?

Have a project in mind or just want to explore what's possible? I'd love to hear from you. Drop me a message and I'll get back to you within 48 hours.